Design With Feng Shui in Mind
The last piece of the “how to apply feng shui principles to websites” puzzle concerns (you guessed it!) the design of the site. The design part of website design (aka how it looks) usually receives the most focus because it’s often the most eye-grabbing element of websites (how it feels and how it works typically take some time to get noticed). But, as a result, the design of a site is always going to get the most and quickest attention from visitors, which can be a double-edged sword if it isn’t up to par. Check out the tips below to make sure your design isn’t driving visitors away.
Simple Is Best
Oof. Does the above site make anyone else feel totally overwhelmed and nervous, or is it just me?
Here’s the point: avoid cramming your website with information. It’s best to present it as concise and clean-feeling with plenty of open space. It’s much easier for the eye (and brain) to register what’s on a page if that page is balanced with some blank space. If visitors are bombarded with too much information, they’ll most likely leave your site instead of trying to read and explore every inch – it’s way too overwhelming.
Choose Your Colors Wisely
The above site isn’t very pleasing to look at, color-wise (it actually kind of hurts the eyes).
Ah. That one feels much better, right?
Be intentional about the colors you use. Do they have a special meaning to you? Be aware that when complementary colors (below) are placed next to each other, the eye jumps back and forth easily and it’s relaxing.
Contrasting colors (below) placed next to each other makes the eyes stop and start so they draw more attention and notice.
And different shades of a color produce different emotions and reactions. So choose your colors wisely based on the feelings you’re trying to evoke.
Keep It Consistent
It’s just good design and very good feng shui to make sure your website’s style is coordinated across the entire site. Is your branding consistent? You want your site to feel like a cohesive unit, which imparts professionalism. This also helps with maintaining a consistent reflection of who you are throughout your website.
So let’s review: we don’t want outdated information, links that don’t work, a cluttered design, offensive or ugly colors, or a lack of flow. But we do want clear messaging, a consistent feel across the site, pleasing or exciting colors, a way to engage with visitors, easy navigation, and a layout that makes sense. Remember that a well-designed website is good feng shui because it reflects who you are and what you value, AND it takes the audience's experience into consideration. Apply these feng shui tips to your website to make sure you’re doing everything you can to put your best virtual foot forward (and reach out if you just can't get there on your own).